Welcome Back

In version 1.8 of Clay Hacker, you’ll find:

1. Easily scrape event speaker lists & enrich them in minutes.

2. Quickly search conference websites for additional prospects & info.

3. Improve engagement by finding event-related LinkedIn posts.

4. Preview for next week.

Fall means football and conference season.

With Clay (and Clay’s Chrome extension), you can automate your research and save time, making it easier to kickstart conversations before conferences and events—so you're not playing catch-up after.

Haven’t signed up for Clay yet? Sign up for free here.

Easily Scrape Event Speaker Lists & Enrich Them in Minutes

I don’t know why it took me so long to discover Clay’s Chrome extension, and it’s awesome.

You can go to any event’s website of speakers, pull them into a Clay table, and enrich their information. It’s that easy.

For example, let’s say you’re attending the Gartner IT conference in October. Here’s the list of speakers.

Open the Clay Chrome extension, and it will automatically detect 213 speakers that can be exported to Clay in one click.

Check it out below:

All you need to do from here is click Add to Workspace and enrich them, including contact information, in Clay.

You now have the opportunity to get in touch with these speakers, initiate discussions, and request referrals.

You can also connect with other prospects at these companies by mentioning the speaker, the topic, and how it aligns with your outreach.

Watch how to do this in < 4 minutes:

Quickly Search Conference Websites for Additional Prospects & Info

Clay’s Chrome extension can be used to scrape conference sponsors or any other list on their website besides speakers.

For example, if you’ll be at AWS Reinvent this year. Here’s the list of their sponsors.

In a few clicks, I can export this list of companies to Clay, search for people I think will be there, search through LinkedIn posts to find people who are going, and start conversations with them.

You can also use Claygent, Clay’s AI agent, to search for event and conference information about companies or people in your Clay tables.

Simply ask Claygent something like the following: “You want to determine who’s attending an event. Determine if /company (or /firstname) is attending AWS Re:Invent 2024. Search LinkedIn, conference websites, forums, and other internet sources.”

Claygent will perform any task you ask, so you can get creative and use it to find who’s hosting or attending happy hours, if they’ll have a booth, and more.

Improve Engagement by Finding Event-Related LinkedIn Posts

Attending a conference is cool. Attending a conference with meetings and lunches already planned is effective.

We discussed finding keywords in LinkedIn posts with Clay a few weeks ago.

Follow these steps and add keywords related to any event(s) or conference(s) to find prospects who are talking about them on LinkedIn.

You will improve engagement and make starting a conversation easier before your event or conference.

You can also use this approach after an event or conference to start a conversation afterward, but then you’re competing with a lot of noise.

Preview for Next Week

Watch out for Clay Hacker every Friday. In the meantime, follow us on Twitter and Linkedin.

Next week, in the spirit of Halloween coming up and finding low-hanging fruit (or candy) for Q4, we’ll explore using Clay to wake the dead:

• Reviving old opportunities.

• Re-engaging past free trial sign-ups.

• Expanding outreach to new prospects at these accounts.

Thank you for reading,
CH