About Clay Hacker

Helping SaaS teams scale pipeline without scaling headcount.

Clay Hacker is a modern GTM partner for SaaS founders and revenue leaders. We help you build, automate, and scale your go-to-market motion without hiring a full SDR or RevOps team.

Whether you call it GTM as a Service, a GTM Engineer, or a Claygency, the idea is simple: you get an embedded expert who designs and runs a high-performing outbound and inbound system using tools like Clay, Smartlead, and GenAI—so you can grow faster, with less overhead.

Why We Exist

Clay Hacker was founded by SaaS sales veteran Dave Murphy as a newsletter in 2024. The response was clear that SaaS and startup founders want to quickly launch an efficient outbound sales engine without the overhead of hiring a full-time team and expensive sales tools.

Hiring a full sales team too early slows down growth and burns capital. We’ve seen it over and over again—companies hire before they have the process in place.

We started Clay Hacker to fix that.

Now, instead of spending months building a team and stack, SaaS leaders can spin up a complete GTM system in days—with results in weeks, not quarters.

Who We Help

We work with B2B SaaS and tech-enabled service companies, from bootstrapped startups to Series A-B teams.

Our typical customers include:

  • Technical founders doing founder-led sales

  • Sales leaders launching their first outbound motion

  • Marketing and RevOps teams needing GTM automation

  • Startups testing GTM fit before hiring in-house

What We Do

We design and run your GTM engine for you:

  • Clay-powered prospecting, enrichment, and outreach

  • Smartlead inboxes and campaign setup

  • Inbound workflows and automation

  • CRM routing, scoring, and reporting

  • GTM playbooks for scale or handoff to your internal team

Our Stack

We use and integrate tools like Clay, Instantly, Smartlead, HeyReach, Apollo, OpenAI, Hubspot, and more.

Why Clay Hacker?

  • 10+ years of SaaS sales experience, including enterprise and startup GTM

  • Fast execution: live in days, not months

  • Based in the U.S. (Boston) — no timezone delays

  • Deep expertise with Clay, Smartlead, Apollo, and GenAI tools

  • Combines outbound, inbound, and RevOps into one GTM engine

  • Direct access — no account managers or slow handoffs

  • Built for SaaS founders and revenue leaders who want results fast

Let’s Talk

Want to build your GTM engine without building a full team?

Contact us to see if Clay Hacker is a fit for your next stage of growth.