Scale Your GTM Without Adding Headcount

Hiring a full-time sales team is expensive—and often premature.

If you're a SaaS or startup founder looking to build pipeline through outbound sales, there's a more efficient, cost-effective approach.

Clay Hacker helps you quickly launch, test, and scale outbound sales using AI and humans in the loop before investing in headcount.

We offer two ways to scale your GTM without adding headcount:

  1. DIY Playbook

  2. Outbound-as-a-Service

Option 1: DIY Playbook

Launch Your Own Outbound Engine Using Clay, Smartlead/Instantly, and GenAI

Price: $500 one-time
(Requires your own Clay and Smartlead/Instantly accounts)

Who it’s for:

  • Founders or solo GTM leaders who prefer a hands-on approach

  • Teams already experimenting with outbound and AI

  • Budget-conscious startups not ready to hire a sales team

What’s included:

  • Step-by-step playbooks for building lists, writing outreach, and launching campaigns

  • Ready-to-use Clay templates and GenAI prompt examples

  • How to use Smartlead or Instantly to automate outreach at scale.

  • Adding additional domains and mailboxes so you don’t damage your primary email domain.

Expected outcome:
Run fully personalized outbound campaigns that book real meetings—without hiring an SDR.

Coming Soon. Subscribe to our newsletter for early access.

Option 2: Outbound-as-a-Service

Done-for-You Lead Generation and Cold Outreach

Price: $5,000/month
(Approximately 50% less than hiring a full-time SDR or AE)

Who it’s for:

  • Founders who want results now, not in 6 months

  • Seed to Series B startups ready to invest in outbound

  • Teams that want to avoid hiring, training, and managing a sales function

What’s included:

  • Full setup of Clay, Smartlead/Instantly, and GenAI workflows

  • Done-for-you lead generation and outbound execution

  • Weekly performance reporting and optimization

  • Strategic support and ongoing guidance

Expected outcome:
Start conversations with qualified buyers—including senior decision-makers—within your first 30–60 days.

Key benefits:

  • Cost Efficiency: Both options are priced lower than hiring equivalent in-house staff, ensuring that companies access high-level expertise and tools without the overhead.

  • Scalability: These services can scale based on a company’s needs, allowing them to grow without the burden of additional headcount.

  • Flexibility: SaaS and startup founders can choose the plan that best suits their current needs, whether they want to learn on their own or prefer expert assistance with outbound sales.

Investment & ROI Overview

Service

Price

Ideal For

Replaces

Estimated Savings

DIY Guide

$500 (one-time)

Early-stage or budget-conscious teams

Consultant or internal ramp-up

$10,000+

Outbound Service

$5k/month

Founders ready to scale outbound

Multiple SDRs or AEs

$20k/month

Frequently Asked Questions

Is there a long-term contract?
No. Services are offered on a monthly retainer. You can cancel at any time with 30 days' notice.

How quickly can I launch?
After you sign up, we’ll schedule a kickoff call to align on your ICP and goals. Your first campaign can typically go live within 3–4 business days.

How is success measured?
We provide weekly reports on contacts, emails sent, reply rates, and meetings booked. We also gather feedback on lead quality, opportunities created, and revenue closed.

Can this support an existing sales team?
Yes. We can complement your internal team by improving lead quality, building workflows, or managing specific outbound motions.

Will this work for enterprise sales?
Yes. We tailor campaigns based on your ICP—whether you're targeting SMBs or enterprise buyers.

Is the DIY Guide refundable?
Due to the nature of digital content, we don’t offer refunds. That said, we’re available to support you if you need help.

Can I upgrade from the guide to the full service?
Yes. If you choose to upgrade, we’ll credit the $500 guide purchase toward your first month of service.

How Clay Hacker Supports You By Stage

Founders (Pre-Seed / Early Stage)
You're finding early customers, testing product-market fit, and building your GTM strategy. We help you build and validate your outbound playbook—so you can start landing Sales Accepted Leads (SALs) without hiring a full-time SDR or team.

Seed & Series A
You're moving beyond founder-led sales and starting to build a sales org. We refine your outbound playbook, improve conversion rates, and drive more SALs—so you can grow revenue and hire reps with confidence.

Series B & C
You're scaling go-to-market, entering new markets, or launching new products. We scale what’s already working—driving consistent SALs to support your reps, expand pipeline, and help your GTM team execute faster.

How We Do It

  • Tools We Use: Clay, Claygent (AI agents), GenAI (ChatGPT, Claude), Smartlead, Instantly, and others.

  • No Vendor Lock-In: No ZoomInfo, no Outreach, no long contracts.

  • No Learning Curve: You don’t need to learn Clay or manage tools—we do it for you.

Whether you're testing outbound for the first time or scaling what’s already working, Clay Hacker gives you the speed and flexibility to grow without the overhead.

Ready to Get Started?

Choose the best path for your business: