How Clay Hacker Works

Scale your GTM without adding headcount.

Clay Hacker uses the power of AI agents and humans in the loop to help you quickly launch and scale your outbound sales process without adding headcount or your own sales tools.

We leverage Clay, Smartlead/Instantly, and GenAI to automate research, identify high-value prospects, and deliver personalized outreach at scale.

With optimized cold email infrastructure for better deliverability, we run targeted campaigns that generate sales-qualified leads directly to you.

How We Do It

  1. Define Your Ideal Prospects
    Start by analyzing your Total Addressable Market (TAM) and Ideal Customer Profile (ICP) to ensure you're targeting the right prospects.

  2. Automate Research
    Let AI handle custom research, gathering real-time insights on each prospect and prioritizing the most valuable accounts.

  3. Personalize Messaging
    Use GenAI to craft personalized, scalable outreach tailored to your prospects, all while staying true to your brand voice.

  4. Scale Your Outreach
    Automate outreach sequences with tools like Smartlead and Instantly while keeping humans in the loop to refine and optimize messaging and strategy.

  5. Continuous Improvement
    Monitor performance, tweak messaging, and optimize outreach to ensure continuous growth and better results over time.

Key Benefits

  • Seamless CRM Workflow
    Keep everything organized—easily sync data from Clay into your CRM for smooth tracking and handoff.

  • Personalization at Scale
    Combine AI speed with human oversight to deliver outreach that actually resonates—not just looks automated.

  • Faster Results with Less Effort
    Accelerate pipeline generation without burning time on manual research or repetitive tasks.

  • Smarter Targeting, Better Meetings
    Reach the right buyers with data-enriched prospecting—no more guessing who to contact.

  • Grow Without Growing Headcount
    Get the output of a full outbound team—without the cost or complexity of hiring and training one.

  • Empower the Team You Already Have
    Give your current team superpowers with AI tools that handle the busywork and surface better opportunities.

Want to Learn More?

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