How It Works

Your GTM Partner for Fast, Efficient Growth.


Clay Hacker acts as your GTM Engineer. We build and run your outbound and inbound systems using tools like Clay, Smartlead, and AI—so you generate pipeline faster without hiring a team.

Step 1: Strategy + Stack Setup

We start with a 1:1 working session to define:

  • Your GTM motion: outbound, inbound, or both

  • Your ideal customer profile and messaging

  • Tools you’re already using (or want to avoid)

  • Where your current pipeline is stuck—or leaking

Then we build your stack and workflows using tools like Clay, Instantly, Smartlead, HeyReach, Apollo, OpenAI, Hubspot, and more.

Step 2: System Buildout

Once we’ve mapped your funnel and tooling, we get to work as your GTM Engineer:

  • Set up inboxes, domains, tracking, and deliverability

  • Build lead enrichment, scraping, and data workflows in Clay

  • Design and write multi-touch campaigns in Smartlead

  • Set up lead capture and CRM automations for inbound

  • Configure routing, scoring, and reporting to match your GTM goals

All the behind-the-scenes technical GTM Engineering work done for you.

Step 3: Launch + Iterate

With your system live, we launch campaigns and adapt fast:

  • Review data weekly: opens, replies, conversions, meetings.

  • A/B test messaging, data sources, and targeting.

  • Refine enrichment, scoring, and routing logic.

  • Tune campaign logic and follow-up rules based on what works.

No lengthy strategy documents or fluff - just action and results.

Step 4: Handoff or Ongoing Execution

You choose:

  • Ongoing GTM Execution: We continue running your outbound + automation engine as your embedded Claygency.

  • Playbook Handoff: We train your internal team and hand off fully documented systems so they can own it in-house.

Whether you're testing your first outbound motion or scaling a GTM team, we make sure you’re set up for success.

Behind the Scenes: What You Get

  • A fully managed GTM system run by experts.

  • Weekly reporting and async updates.

  • Clay table builds and automation.

  • Copywriting, campaign setup, enrichment, and testing.

  • Optional integrations with CRM, forms, LinkedIn, and more.

  • Slack/Notion access for async collaboration.

FAQs

What tools do you use?
Clay, Instantly, Smartlead, HeyReach, Apollo, OpenAI, Hubspot, and more. We have our own tools and can adapt to your stack.

Do I need to manage anything?
Nope. We handle everything from setup to campaign execution. You just review progress and join feedback sessions.

What if I want to bring this in-house later?
No problem. We’ll build and document everything with handoff in mind—your GTM playbook is yours to keep.

What’s the typical timeline?
We go live in 7–14 days and iterate weekly. You’ll often see results within the first 2–3 weeks.

Ready to Build a Scalable GTM Engine?

Contact us to discuss how GTM as a Service can help you scale.